How Do People Evaluate a Web Site's Credibility?
In a nutshell,
1. Design
2. Information structure
And, interestingly, once a design passes a certain threshold, that's only when other elements such as information structure (navigation, organization) come under scrutiny.
Very interesting. No matter how well organized it is, if it doesn't look good, they're not going to stick around. But, also, don't spend weeks trying to get that last 10% of coolness in the design.
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